USGA (Malaysia) Sdn Bhd is a technology company focused on the development, ownership, and long-term governance of digital platforms — including JomRides and Kaban AI.
USGA was established to build and manage technology platforms that address real operational, regulatory, and governance needs. Our role extends beyond development to oversight, accountability, and long-term ecosystem stewardship.
We hold and steward the platforms we build, taking long-term responsibility for their direction rather than treating them as products to be flipped.
Each platform operates under clear governance — defined policies, accountability structures, and oversight that keep it answerable to its users and regulators.
We set the technical roadmap and safeguard the integrity, security, and reliability of the systems that sit behind every platform.
We engage directly with partners, institutions, and regulators to ensure our platforms operate responsibly within Malaysia's wider ecosystem.
A licensed, Malaysian-owned ride-hailing platform connecting passengers with partner-drivers across the country.
An artificial-intelligence platform developed and owned by USGA (Malaysia) Sdn Bhd. — description to be finalised
JomRides and Kaban AI are developed and owned by USGA (Malaysia) Sdn Bhd. Each platform operates independently through its own channels; this corporate website presents them solely from an ownership and governance perspective.
USGA's portfolio is built to grow. The same ownership and governance model that supports JomRides extends to Kaban AI and to future platforms as they are developed.
USGA operates under governance principles designed to ensure accountability, transparency, and long-term sustainability in the ownership and management of its platforms.
Clear lines of responsibility for every platform, its conduct, and its outcomes.
Open, consistent governance that stakeholders and regulators can rely on.
Systems managed with care for security, integrity, and the people who use them.
Decisions made for durability and stewardship, not short-term gain.
USGA engages with institutions, regulators, and prospective partners on the ownership and governance of its platforms. For service, booking, or driver-partner enquiries, please refer to the relevant platform directly.
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